Our Story

The seeds of OldMagicSociety were planted in a small Denver apartment, where a shared frustration with the lack of quality, affordable everyday wear sparked an idea. The founders, a close-knit group of friends, noticed a glaring gap in the market for basics that didn't sacrifice style for comfort or substance for a low price. They envisioned a brand that offered well-designed, durable, and incredibly soft essentials—the kind of pieces that would become the undisputed heroes of any wardrobe.

Driven by this vision, they pooled their resources to launch a humble initial collection, consisting of just three perfectly weighted t-shirts and two styles of sweatshirts. The production was small, and the "headquarters" was a spare room filled with boxes. They introduced their creations at local pop-up markets and through a simple online store, fueled by passion and a belief in their product. The immediate and positive response from the local community was overwhelming, confirming that their concept resonated deeply with people seeking authenticity and value.

This initial success provided the momentum to expand our vision and our range. We carefully grew our line, introducing trousers, outerwear, and woven shirts, each designed with the same core principles that guided our first tees. As word spread, we transitioned from a local secret to a recognized online destination, shipping our collections to customers across the nation. Each growth step was intentional, focused on maintaining the quality and personal touch that defined us from the start.

Today, while our operations have expanded beyond that single apartment room, our founding spirit remains the heartbeat of everything we do. We are still independently owned and deeply connected to our community. The lessons from our early days—listening to customers, valuing transparency, and never compromising on quality—continue to guide our decisions as we look toward the future, always striving to weave our story into the fabric of your own.